As we all know Instagram is one of the most used social app in today’s world. Especially most commonly used in the millennial and “Z” generations. Instagram nowadays is also used for business growth. You can do business on Instagram by using business profile options. Here we will discuss some of the factors which will help you to grow your own personal brand profile and your business profile.

The Importance of An Optimized Bio For Instagram

Your Instagram profile creates the first impression of your brand( personal or business,) and is the backbone of your Instagram profile. Your bio tells others who you are and what you are all about. Your bio will help you to achieve your marketing goals and attracting the visitors. Many Instagram marketing experts advise you to spend 10-20 minutes every month for creating an effective profile. 50% of this profile is the bio. A person who is visiting your profile for the first time will first read your name and then your bio which will have a large influence on if they will engage with you.

   Instagram allows only 150 characters to tell other users who we actually are so we. Leaving this blank could shatter your chances of growth. should not leave it blank because it the bio should trigger users to learn more about you. Every time there is a major change in your business or life you should update your bio. If you’ve acquired a new marketable skill change the bio. Make attractive and try to sum up everything about you or your brand in a precise and concise way.

Using High Quality HD Photos

Instagram allows images of to up to 1080 pixels as the maximum resolution. You can select 10 pictures or videos together to upload in one ‘ swipable’ post. Quality HD photos on Instagram lead to users to check out profiles for more than 10 seconds. HD photos make your profile very attractive. A poorly lit iPhone photo makes your profile seem cheap and low quality. With camera quality always increasing, it is important to stay on top of the content creation game. The images are the main way users will judge if they will engage with you. Posting HD photos are a way of increasing your profile reach and followers. I personally advise everyone to take several minutes before taking photos to plan them out and achieve the look they want.

Scheduled Consistent Posting

Posting more on Instagram leads to a faster growth in followers count overall, but you won’t just instantly grow by just posting more. The content and quality of your post matters a ton. Be consistent and post 1 to 3 posts a week if you are a personal brand. Don’t post all the photos together give some time (24, 48, 72 hours) then post the other one. Schedule your posts and use precise hashtags with them which will help attract accounts that don’t already follow you quickly.

For more knowledge and content feel free to reach out to ben@ivoryhills.us or @bmorone on Instagram