“One of the most valuable pieces of technology available to the modern business owner… and it’s totally free.”

The Facebook Pixel is a piece of HTML code that you place on your website that can help you track all traffic to and from your site from any source. Most website builders provide an easy portal in which to add this code.

When someone interacts with your website (clicking on a page or filling out a contact form) this ‘fires’ the pixel that tracks the user activity. The pixel keeps detailed records on these actions. You can use default actions such as a “page visit” or an “add to cart” or “initiate check out” action or you can create custom actions that are tailored to your specific needs. The owner of the pixel can code in different events for the pixel to watch as well. Service businesses may employ events such as “Contact Us”, “Find Location”, and “Schedule” actions. As you might imagine, this tool can put you leaps and bounds ahead of your competition, or it could put your competition leaps and bounds ahead of you…

The pixel can help with retargeting these audiences. When you run a certain type of ‘retargeting campaign’ FB will utilize the pixel data you have to show recent website visitors the specific items they viewed the most.

“This tool can put you leaps and bounds ahead of your competition, or it could put your competition leaps and bounds ahead of you…“

Even if you are not using Facebook Adverts at the moment, a pixel placed on your page will allow you to gather this extremely valuable data that you can eventually use to advertise to website visitors.