Tons of People Are Using it Daily

According to the most recent study done at Instagram, 500 million of their 800 million users use the app daily. Many of these users check their Instagram several times throughout the day. With so many people their are boundless opportunities for engagement with ideal customers.

It Can Be Another Source of Revenue

Instagram has several features that enable sales directly from the app. Through taking advantage of the newest feature “Shoppable Posts” schools can now tag their spirit wear in their photos. These tags have product titles, descriptions, prices, and even a direct link to your store for purchase.

It’s Easy to Research Competition

With Instagram it’s easy to check up on your competitors. You can simply go on to your competitor’s Instagram page and see how many followers they have and how they are engaging with their followers. By seeing what works for them you can modify or plan your business’s social media strategy.

You Can Make Your Business Relatable

One of the biggest advantages to any type of business having an Instagram their ability to relate to their ideal customers. Instagram’s creative and engaging photos help release positive emotions when users are using the app. With the right branding strategy, your business can be associated with these positive emotions. When a user likes your post they can comment or share your post easily and your account can grow. The more people who follow and engage with you helps build trust in your image.