The world is full of possibilities and with the digital pace it’s running at, anything is possible. My team and I are just getting started.
To view the full article where Ben opens up about digital marketing click here
For a long time there was no easy way to gain more students. You had to acquire a strong reputation that was built through word of mouth marketing over several years. Schools were stuck reaching few people in their target market and grasping for students.
Now, all that is changing. Thanks to a new marketing agency Ivory Hills, the new techniques to help schools can all be done by this agency. Ivory Hills is not just another digital agency, Featured in Digital Journal, they are lead generation experts specializing in the private school niche. It’s no question that schools are getting what they need with Ivory Hills – Students.
What do schools need to do? Here is one easy step to get more students.
Schools have to use the Facebook Pixel. They shouldn’t even consider running other social media without having a Facebook Pixel.
The Facebook Pixel is a piece of HTML code that you place on your website that can help you track your viewers from your Facebook ads and the viewers who have previously visited your site. Without the pixel, its nearly impossible to track the actions of the site visitors.
Ivory Hills installs pixels for free on all of their advertising client’s sites so that the businesses don’t leave money on the table.
According to the most recent study done at Instagram, 500 million of their 800 million users use the app daily. Many of these users check their Instagram several times throughout the day. With so many people their are boundless opportunities for engagement with ideal customers.
Instagram has several features that enable sales directly from the app. Through taking advantage of the newest feature “Shoppable Posts” schools can now tag their spirit wear in their photos. These tags have product titles, descriptions, prices, and even a direct link to your store for purchase.
With Instagram it’s easy to check up on your competitors. You can simply go on to your competitor’s Instagram page and see how many followers they have and how they are engaging with their followers. By seeing what works for them you can modify or plan your business’s social media strategy.
One of the biggest advantages to any type of business having an Instagram their ability to relate to their ideal customers. Instagram’s creative and engaging photos help release positive emotions when users are using the app. With the right branding strategy, your business can be associated with these positive emotions. When a user likes your post they can comment or share your post easily and your account can grow. The more people who follow and engage with you helps build trust in your image.
SEO is a common phrase thrown around today in the digital marketing world. This may leave you asking yourself, ” Well, what actually is SEO?”
SEO stands for “Search Engine Optimization.” It’s a process of how search engines bring your site traffic through your site’s ranking. This ranking is determined by the search engines’ perceived relevance of your site. This ranking is not paid like “paid” traffic, it is purely organic.
“It’s a process of how search engines bring your site traffic through your site’s ranking.”
The key to SEO is about understanding what people are looking for online and what the search engines are “crawling and indexing” for. They work as algorithms that comb through all the webpages trying to determine what relevance your webpage brings to the question or “search” input by the user who is utilizing the search engine.
SERP – ” Search Engine Results Pages” are the actual pages displayed when a search engine user types a search in. In recent years the SERP have been filled with ads and Google Map suggestions. This isn’t purely just for the monetization of Google, but it’s an attempt to make it easier for users to find what they are searching for.
For example, if you searched “Tacos in Seattle” you will get a group of local places that serve tacos all in an easy to use format. This little group will have restaurant information such as websites, addresses, hours, phone numbers and even directions on how to get there. This streamlines the process for users to get what they want in the quickest possible fashion.
Search engines drive more traffic to websites than Social media and email marketing. This makes sense because when you want Chinese food you don’t open up your email inbox and search for Chinese food. Or at least most people don’t… Organic results appear more credible for users when they’re searching than paid advertisements. If your website isn’t optimized for ranking on Google you are missing out on a huge group of parents and students who are searching for a school, or maybe just your school, and not finding it.
Contact an Ivory Hills Representative by email at ben@ivoryhills.us or at 406-671-3573 to learn more about how Ivory Hills can help your business rank on Google.
“One of the most valuable pieces of technology available to the modern business owner… and it’s totally free.”
The Facebook Pixel is a piece of HTML code that you place on your website that can help you track all traffic to and from your site from any source. Most website builders provide an easy portal in which to add this code.
When someone interacts with your website (clicking on a page or filling out a contact form) this ‘fires’ the pixel that tracks the user activity. The pixel keeps detailed records on these actions. You can use default actions such as a “page visit” or an “add to cart” or “initiate check out” action or you can create custom actions that are tailored to your specific needs. The owner of the pixel can code in different events for the pixel to watch as well. Service businesses may employ events such as “Contact Us”, “Find Location”, and “Schedule” actions. As you might imagine, this tool can put you leaps and bounds ahead of your competition, or it could put your competition leaps and bounds ahead of you…
The pixel can help with retargeting these audiences. When you run a certain type of ‘retargeting campaign’ FB will utilize the pixel data you have to show recent website visitors the specific items they viewed the most.
“This tool can put you leaps and bounds ahead of your competition, or it could put your competition leaps and bounds ahead of you…“
Even if you are not using Facebook Adverts at the moment, a pixel placed on your page will allow you to gather this extremely valuable data that you can eventually use to advertise to website visitors.
As we all know Instagram is one of the most used social app in today’s world. Especially most commonly used in the millennial and “Z” generations. Instagram nowadays is also used for business growth. You can do business on Instagram by using business profile options. Here we will discuss some of the factors which will help you to grow your own personal brand profile and your business profile.
Your Instagram profile creates the first impression of your brand( personal or business,) and is the backbone of your Instagram profile. Your bio tells others who you are and what you are all about. Your bio will help you to achieve your marketing goals and attracting the visitors. Many Instagram marketing experts advise you to spend 10-20 minutes every month for creating an effective profile. 50% of this profile is the bio. A person who is visiting your profile for the first time will first read your name and then your bio which will have a large influence on if they will engage with you.
Instagram allows only 150 characters to tell other users who we actually are so we. Leaving this blank could shatter your chances of growth. should not leave it blank because it the bio should trigger users to learn more about you. Every time there is a major change in your business or life you should update your bio. If you’ve acquired a new marketable skill change the bio. Make attractive and try to sum up everything about you or your brand in a precise and concise way.
Instagram allows images of to up to 1080 pixels as the maximum resolution. You can select 10 pictures or videos together to upload in one ‘ swipable’ post. Quality HD photos on Instagram lead to users to check out profiles for more than 10 seconds. HD photos make your profile very attractive. A poorly lit iPhone photo makes your profile seem cheap and low quality. With camera quality always increasing, it is important to stay on top of the content creation game. The images are the main way users will judge if they will engage with you. Posting HD photos are a way of increasing your profile reach and followers. I personally advise everyone to take several minutes before taking photos to plan them out and achieve the look they want.
Posting more on Instagram leads to a faster growth in followers count overall, but you won’t just instantly grow by just posting more. The content and quality of your post matters a ton. Be consistent and post 1 to 3 posts a week if you are a personal brand. Don’t post all the photos together give some time (24, 48, 72 hours) then post the other one. Schedule your posts and use precise hashtags with them which will help attract accounts that don’t already follow you quickly.
For more knowledge and content feel free to reach out to ben@ivoryhills.us or @bmorone on Instagram
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